Project Feature | “You Can Do It With Dock” Video
Overview
Client: Dock Health
Dock Health is a HIPAA-compliant task management platform that helps healthcare clinics capture, assign, track and complete administrative tasks, enabling practices to run smoothly and patients to receive the best care possible.
Dock Health’s Chief Marketing Officer, along with the Founder and CEO, reached out to Brand Viva Media in need of an explainer video that could be used as a sales tool as well as content that could be shared with partners and investors.
Our team partnered with Dock Health to produce a colorful, engaging, informative, award-winning video that served as the kickoff of a full marketing campaign and brand platform.
Objective
Many businesses and creative agencies like Brand Viva are very familiar with task management systems like Asana, Monday and Basecamp. However, the healthcare field is still heavily dominated by outdated systems and unreliable tools like sticky notes and white boards. So, many healthcare professionals and admins don’t know what a task management system is and how it can help their practice.
This video needed to explain what Dock Health does in simple terms, help viewers believe that it can truly help their practice thrive, and move them from curiosity to action. It also needed to showcase the platform, demonstrating its robust capabilities.
Brand Viva’s Role
Video Production
Video Editing
Video Animation
Motion Graphics
Photography
Script Writing
Storyboard Development
Talent Acquisition
Set Design
Costume Design
Project Management
Results
Brand Viva Media executed fully produced video that featured a medical clinic team and how Dock Health has taken their practice operations from chaos to streamlined.
Our team developed a script and storyboard that hit on the pain points experienced by many healthcare practices and showcased how Dock Health can eliminate those headaches and allow their practice to run smoother than ever. Integrating humor and visual interest into the storyboard was vital in keeping the audience engaged and entertained throughout the entire three-minute video.
Explainer Video
Photography
Brand Viva also provided a suite of professional images that were then utilized in Dock Health’s digital and print advertising campaigns, website graphics and social graphics.
Awards
The “Do It With Dock” video also garnered national recognition, earning Brand Viva Media five Telly Awards.
Silver Winner in Non-Broadcast - Art Direction
Silver Winner in Non-Broadcast - Directing
Silver Winner in Non-Broadcast - Videography / Cinematography
Silver Winner in Non-Broadcast - Motion Graphics / Design
Silver Winner in Non-Broadcast - Corporate Image
About Brand Viva
Producing original content and maintaining a digital marketing plan can be overwhelming and time-consuming. Brand Viva Media is a Denver-based marketing agency that creates custom content and marketing strategies for our clients. When you have the marketing plan you need, your brand gains exposure, customers engage more, and your business flourishes.
