Brand Viva Blog
Discover the latest insights and trends in video and podcast production.
Project Feature | “You Can Do It With Dock” Video
Our team partnered with Dock Health to produce a colorful, engaging, informative, award-winning video that served as the kickoff of a full marketing campaign and brand platform.
10 Tips to Increase Your Podcast Listeners
You’ve put a lot of work into producing a great podcast with quality audio and engaging content, and now you’re ready to boost your download numbers and grow your podcast. But you’re not quite sure what you’re supposed to do. Let us help you get started!
Incorporate Video into Your Marketing Plan
In a “post-text” world, video has the power to grab audiences’ attention and convey messaging quickly and consistently. And with the exponential rise of popularity of social media platforms, streaming services, and digital-only events in recent years—along with external, world-shifting factors like the Coronavirus pandemic—it’s imperative to embrace video as part of your brand and marketing strategy.
5 Benefits of Hosting a Virtual Event
Are you hesitant to convert an event designed as an in-person experience into a virtual event? Virtual events present opportunities that are not traditionally available for in-person events. Although personal connections may seem difficult to achieve with a virtual event—this certainly isn't the case.
5 Content Ideas to Build Credibility as a Thought Leader
As a thought leader, how do you connect with your audience? Thought leadership is not about what you can sell but rather an opportunity to practice what you preach and provide meaningful insights to your audience. Your status as a thought leader starts with the content you provide online.
Case Study | Web Show Series: Mind, Body and Business
After various businesses and organizations in the United States began to shut down and eliminate in-person gatherings in mid-March 2020 due to the COVID-19 pandemic, RE/MAX CEO, Adam Contos, partnered with Brand Viva Media to develop a web show series called Mind, Body and Business.
Why You Should Cross-Post Your Podcast to Youtube
While YouTube is currently the second most visited site worldwide, it continues to climb as a podcasting platform, offering more opportunities for creators, entrepreneurs, hobbyists, and thought leaders. If you’re hesitant or curious, consider these five benefits of converting your podcast into a video-sharing experience to gain more traction.
5 Tips for Better Video Conference Calls
Whether you’re meeting with your team or (potentially new) clients, presenting quality video calls will eliminate distractions and maintain professionalism. Practice these five tips to avoid poor habits and ensure high-quality video calls every time.
Case Study | Medical Group Management Association MPEC Online
In July 2020, the MGMA team made the difficult decision to convert its annual three-day Medical Practice Excellence Conference (MPEC) into a virtual experience due to the COVID-19 pandemic.
The annual Medical Practice Excellence Conference hosts healthcare experts and thought leaders, addressing industry changes, technology, strategies, and financial management. Approximately 3,000 people attend this conference on average.
Don’t Want to be the “Grinch” of Marketing? Use these 9 tips.
How do you approach marketing from behind the scenes? You and your team may be practicing poor habits without even knowing. Implement these nine practices to provide value to your audience and avoid being the Grinch of marketing all year long.
Our Holiday Break Podcast Playlist
Whether you’re staying home for the holidays or traveling to a (small) family gathering, our team has compiled a list of our favorite podcasts to help keep you entertained and informed.
Project Feature | South Platte Renew Virtual Tour
South Platte Renew—the third-largest wastewater treatment plant in Colorado—has been recovering vital water resources for over 40 years. The facility’s Education and Outreach teams regularly provide tours to citizens and schoolchildren but, due to the COVID-19 pandemic, South Platte Renew has not been able to conduct on-site plant tours for the past several months.
Why You Should Start a Podcast
If you are a hobbyist, subject matter expert, or business leader looking to position yourself as a thought leader in your industry, then podcasting is for you! Podcasts serve as an incredible, far-reaching platform for individuals looking to share their personal interests or expand their professional influence. With more and more listeners tuning into podcasts on a monthly basis, the time is now to start your own podcast.
Case Study | Start With A Win Podcast
What do Brand Viva and Adam Contos, CEO of RE/MAX, have in common? We both like to challenge conventionalism. Breaking conventional barriers starts with choices. This particular mindset inspired Contos to partner with Brand Viva Media to launch his independent podcast, Start With A Win.
Having an Outdated Website Can Lose You Customers
When I was a kid, I vividly recall opening the internet for the first time. I was at a friend’s house, and he told me that his family had gotten a new computer and hooked it up to their phone line. He flipped it on, dialed in, and then sat, waiting in anticipation, while the speakers buzzed and whirred.
How to Start Your Own Podcast
Although podcasting has been around for nearly two decades, technology has only made creating a podcast attainable for everyone in the past few years. Rather than spending thousands of dollars to access a recording studio and an audio technician for an hour here and there, you can now invest a few hundred dollars to create a home studio.
Nail Your Marketing Strategy with the StoryBrand Framework
Storytelling is the new marketing. And although the concept of leveraging storytelling as a marketing tactic is far from new, it’s become a necessity in recent years due to a crowded content market.
No author exemplifies the importance of storytelling better than Donald Miller in Building a StoryBrand.
What Makes a Video Go Viral?
Short, relevant, and humorous videos can be a great way to connect with your customer while also exposing others to your brand.
How to Make a Great Explainer Video
Not every video you create is going to be a viral success. Sometimes you just need to convey information to your target audience. These kinds of videos don’t have to be cute or funny, but they do need to get their message across in succinct and memorable ways. These videos are often called, “Explainer Videos,” and I’d like to share a few tips for making ’em great!