When I was a kid, I vividly recall opening the internet for the first time. I was at a friend’s house, and he told me that his family had gotten a new computer and hooked it up to their phone line. He flipped it on, dialed in, and then sat, waiting in anticipation, while the speakers buzzed and whirred.

Short, relevant, and humorous videos can be a great way to connect with your customer while also exposing others to your brand.

If you’re a company producing content in order to express and clarify your brand (as well as to be useful to your customer), then how do you know how much content is too much content?